emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

identified any such aggregated agro-food product group for Slovenia. Yet, also Hungary and Croatia have faced difficulties in … activities are more likely to be combined with other more rapidly growing service activities. In Slovenia, traditional agro …

Cutting advertising budgets has traditionally been a popular reaction by companies around the globe when faced with a … sensitivity of advertising expenditures. We conduct a systematic investigation into the cyclical sensitivity of advertising … television. While our findings confirm that advertising moves in the same direction as the general economic activity, we also …

Cutting advertising budgets has traditionally been a popular reaction by companies around the globe when faced with a … sensitivity of advertising expenditures. We conduct a systematic investigation into the cyclical sensitivity of advertising … television. While our findings confirm that advertising moves in the same direction as the general economic activity, we also …

surveys. Findings – The popularity of camping tourism in Slovenia is increasing among foreign tourists. Camping tourism is … the synergies in marketing management can be used for design of advertising and promotion towards targeting potential and …

more traditional 'permanent forms' of organization. Against the empirical background of the London advertising industry …