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Der Bericht informiert über das verbesserte Marketing ostdeutscher Hersteller. Insgesamt haben die ostdeutschen …
Persistent link: https://www.econbiz.de/10005037246
While ethical and moral issues have been widely considered in the general areas of marketing and sales, similar …
Persistent link: https://www.econbiz.de/10005719565
the bank before the crisis, providing a detailed firsthand account of the creation, marketing, selling, accounting, and …
Persistent link: https://www.econbiz.de/10011093940
the bank before the crisis, providing a detailed firsthand account of the creation, marketing, selling, accounting, and …
Persistent link: https://www.econbiz.de/10011115244
The study examines the research methodology of more than 200 empirical investigations of ethics in personal selling and … better understand the drivers of empirical sales ethics research, the foundations used in business, marketing, and sales … Journal of Business Ethics and the Journal of Personal Selling & Sales Management maintaining their position as the main …
Persistent link: https://www.econbiz.de/10011242092
Concept – Management Marketing. The rightful understanding of this compound noun has to take in consideration the … contribute to the conceptual understanding of the notions of Management Marketing and Marketing Management, but also brings some … information concerning other expressions linked to these two notions, namely: management of marketing activities (or Management of …
Persistent link: https://www.econbiz.de/10010667279
Persistent link: https://www.econbiz.de/10011125315
In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …
Persistent link: https://www.econbiz.de/10010894388
In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …
Persistent link: https://www.econbiz.de/10010894390
Previous research studies have suggested market oriented firms achieve superior performance relative to their peers (Narver and Slater, 1990). Furthermore, researchers have suggested that firms that can clearly define their value discipline will also benefit. Recent studies have shown that...
Persistent link: https://www.econbiz.de/10010920230