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Researchers and companies are paying increasing attention to corporate social responsibility (CSR) programs and the reaction to them by consumers. Despite such corporate efforts and an expanding literature exploring consumers’ response to CSR, it remains unclear how consumers perceive CSR and...
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The competiveness of the diverse sector of higher education sees universities increasingly reliant on marketing to position themselves within their main stakeholder groups. In doing so, the use of marketing techniques developed for the service industry are being adopted at strategic and tactical...
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This paper reports the preliminary work under way to analyse the composition of public spending in response to increased economic openness in the advanced industrial societies over recent decades. The compensation hypothesis predicts that public spending will rise in response to greater...
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The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
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