Öberseder, Magdalena; Schlegelmilch, Bodo; Murphy, Patrick - In: Journal of Business Ethics 124 (2014) 1, pp. 101-115
Researchers and companies are paying increasing attention to corporate social responsibility (CSR) programs and the reaction to them by consumers. Despite such corporate efforts and an expanding literature exploring consumers’ response to CSR, it remains unclear how consumers perceive CSR and...