Dubois, David; Rucker, Derek D.; Galinsky, Adam D. - In: Journal of Consumer Research 38 (2012) 6, pp. 1047-1047
This research proposes that consumers’ preference for supersized food and drinks may have roots in the status-signaling value of larger options. An initial experiment found that consumers view larger-sized options within a set as having greater status. Because low-power consumers desire...