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Wine packaging: marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson; Taylor, D. Christopher; Deale, Cynthia S. - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 215-237
The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...
Persistent link: https://www.econbiz.de/10010669600
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What do buyers really want when shopping for travel online? The relationship between travel product attributes and online buyer behaviour
Dunn, Gregory; Baloglu, Seyhmus; Annaraud, Katerina; … - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 344-362
The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...
Persistent link: https://www.econbiz.de/10010669612
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Member segmentation of vacation travel club: price sensitivity and member status
Ferns, Bo Hu; Feng, Ruomei; So, Siu-Ian; Morrison, … - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 284-305
For membership programmes, segmentation is an important marketing tool to define groups who share common …
Persistent link: https://www.econbiz.de/10010816759
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Financial and alternative choices in personal transportation habits
Smith, Alan D. - In: International Journal of Electronic Finance 4 (2010) 3, pp. 236-268
An empirical study was conducted of employed professionals, representative of the marketing and financial services …
Persistent link: https://www.econbiz.de/10008755371
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Have Farmers and Ranchers Lost Confidence in Futures Markets?
Amosson, Stephen H.; Anderson, David P.; Bevers, Stanley J. - Southern Agricultural Economics Association - SAEA - 2013
Agricultural producers have used futures markets to manage price risk, confident that 1) cash and futures prices move together over time, 2) cash and futures prices converge as the contract approaches expiration, and 3) funds held in margin accounts as a performance bond were secure in...
Persistent link: https://www.econbiz.de/10010880626
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THE ECONOMICS OF INDUSTRIAL PROPERTY RIGHTS: USE OF GEOGRAPHICAL INDICATIONS AS A MARKETING STRATEGY FOR COMPETITIVENESS OF WINE SECTOR IN REPUBLIC OF MACEDONIA
Nacka, Marina; Georgiev, Nenad; Dabovic Anastasovska, … - European Association of Agricultural Economists - EAAE - 2012
present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …
Persistent link: https://www.econbiz.de/10010882196
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The Importance of Forming and Funding Collaborative Marketing Groups for the Survival of Smallholder Farmers in Asia
George, Alan P.; Broadley, Roger H.; Nissen, Robert J. - University of the Philippines Mindanao
In developed countries such as the USA and Western Europe, the market share of fresh fruit and vegetable sales by the … establish economically sustainable collaborative marketing groups. We propose a new way to fund the establishment of these … additional support. Furthermore, we propose that the more successful farmers levy themselves to establish and maintain marketing …
Persistent link: https://www.econbiz.de/10010909571
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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
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The Virginia Wineries’ Websites: An Evaluation
Ferreira, Gustavo F.C.; Ferreira, Joao P.C. - Southern Agricultural Economics Association - SAEA - 2012
the following four different dimensions: (1) general features of a website; (2) wine tourism; (3) marketing; and (4 …
Persistent link: https://www.econbiz.de/10010915023
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Goat Meat Consumer Preferences: Implications for Goat Meat Marketing in Metropolitan Nashville, Tennessee Area
Ekanem, Enefiok; Mafuyai-Ekanem, Mary; Tagegne, Fisseha; … - In: Journal of Food Distribution Research 44 (2013) 1
Goat meat has become an increasingly good source of protein for meat eaters in the global marketplace. Goat meat constitutes about 63% of all red meat consumed worldwide. It is the main source of animal protein in many North African, Middle Eastern nations, Southeast Asia, the Caribbean, and...
Persistent link: https://www.econbiz.de/10010917927