Branding the candidate : marketing strategies to win your vote
Lisa Spiller ; Jeff Bergner
| Year of publication: |
2011
|
|---|---|
| Authors: | Spiller, Lisa D. ; Bergner, Jeff |
| Publisher: |
Santa Barbara, CA : Praeger |
| Subject: | Politische Kampagne | USA | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 209 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-313-39404-1 ; 978-0-313-39405-8 |
| Source: |
Persistent link: https://www.econbiz.de/10009420955