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Comunicazione dei prodotti di marche e Cittadinanza. Approccio esplorativo della Comunicazione Citoyenne
Claude, Andreani Jean; Gérard, Bouquet; François, Conchon - In: Micro & Macro Marketing (2008) 2, pp. 175-192
exchange for their services and their "philanthropic" actions citizenship brands get capital of image given to their direct or …
Persistent link: https://www.econbiz.de/10010789092
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Ethical Consumer Behaviour: Can Critical Incidents Make a Difference?
Farhangmehr, Minoo; Malheiro, Alexandra; Soares, Ana - Facultatea de Administraţie Publică, Şcoala … - 2011
The last two decades have been fruitful in the development of research into ethical consumer behaviour. Notwithstanding this growing interest, the majority of studies focuses on measuring consumers' ethical attitudes and beliefs, neglecting the understanding of actual behaviour. This...
Persistent link: https://www.econbiz.de/10009218936
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VISUAL COMMUNICATION IN WEB DESIGN
Petrovici, Iasmina - In: Buletin Stiintific - Scientific Bulletin 22 (2013) 1, pp. 155-166
upon the importance of image functions in web design. In the second part of this study, using a qualitative research, we …
Persistent link: https://www.econbiz.de/10010735197
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УЧЕТ ПОКАЗАТЕЛЕЙ КОРПОРАТИВНОЙ СОЦИАЛЬНОЙ ОТВЕТСТВЕННОСТИ В УПРАВЛЕНИИ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТЬЮ...
ДМИТРИЕВИЧ, ГОЛЫШЕВ ИГОРЬ; … - In: Вестник Южно-Уральского … 7 (2013) 3, pp. 116-121
Статья посвящена проблеме устойчивого развития предприятия. Авторы рассматривают корпоративную социальную ответственность как важную составляющую...
Persistent link: https://www.econbiz.de/10011237453
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Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line?
Brønn, Peggy; Vidaver-Cohen, Deborah - In: Journal of Business Ethics 87 (2009) 1, pp. 91-109
Persistent link: https://www.econbiz.de/10005810631
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The Interaction of Manufacturer and Retailer Expenditure on Image
Finneran, Lisa - Department of Economics, National University of Ireland - 1996
manufacturers involve provision of image. It is argued that refusal to supply retailers who attempt to free-ride may be the only … vertical extrnality in image expenditure will affect a manufactuer's choice of such expenditure if the manufacturer's freedom … compensate or not for a negative image on the part of the outlets supplying his product will depend on returns to scale in both …
Persistent link: https://www.econbiz.de/10005656615
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The moderating role of religiosity on nonprofit advertising
Hopkins, Christopher D.; Shanahan, Kevin J.; Raymond, … - In: Journal of Business Research 67 (2014) 2, pp. 23-31
appeals in advertising should (1) feature real victims (not actors) to generate empathy and (2) target more religious …
Persistent link: https://www.econbiz.de/10010869619
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Rola etosu w ksztaltowaniu dzialan spolecznie odpowiedzialnych w swietle przeprowadzonych badan/ The Role of Ethos in Shaping Socially Responsible Actions in the Perspective of Con...
Kapias, Michal; Polok, Grzegorz - In: Annales. Ethics in Economic Life 18 (2015) 1, pp. 71-82
reflected in the ethical dimension. Thus, in enterprises, codes of ethics have become a base of axiology in building of the …
Persistent link: https://www.econbiz.de/10011204364
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Towards a Better Understanding of Ethical Consumption
Malheiro, Alexandra - Facultatea de Administraţie Publică, Şcoala … - 2010
Ethical and social responsible consumer behavior has been object of a number of research in the last two decades. Actual consumer behavior has been a neglected topic when compared to a the significant number of studies measuring consumers' ethical attitudes and beliefs. This investigation tries...
Persistent link: https://www.econbiz.de/10009141551
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Warning Young Adults Against Tobacco Consumption Through Ad Parodies : its Effects on Cigarette Brands Attitude
Lunardo, Renaud; Parguel, Béatrice; Chebat, Jean-Charles - Université Paris-Dauphine (Paris IX) - 2012
This paper compares the effects of anti-tobacco ad parodies and visual cigarette package warnings on emotional and cognitive responses of young adults. The findings indicate that graphic-only ad parodies can compete with warnings in their attempt to damage consumers' attitude toward tobacco...
Persistent link: https://www.econbiz.de/10010737653