The aim of this paper is to evaluate the image of Brazil as a tourism destination as perceived by travel agents and tourism experts in the United States. The research was qualitative and exploratory, consisting of a literature review followed by an empirical investigation using in-depth...

The present study aims to meet the need for a refinement of the consumer-based brand equity scale and to address the limitations of the previous research on the subject. Based on previous measurements of brand equity, CBBE is conceptualized in this study as a four-dimensional model consisting of...

In resent years, a brand is a powerful mean of differentiation, and that differentiation provides a significant competitive advantage for firms. Knowing how consumers assess a brand is important. For this reason, we need to determine the factors which affect to consumer-based brand equity. In...

There are many reasons contributing to the achievement of Malaysia for being rank as top 10 most visited destinations in the world for the last four years. Among the factors are structures, resources, strategy, policy and leadership. In order to identify how Malaysia manage to be at this rank, a...

In the time of globalization, countries, regions and cities which want to take position on the tourist market or to attract investors are faced with increasing competition. Often different counties and cities offer similar investment opportunities, the same living standard, cultural and...

The present article was written in order to provide a framework that can boost the sustainable development of rural tourism in mountain area. It is already known that –in terms of natural heritage- Romania has the necessary resources that can meet the demands of mountain tourism development,...

The present article was written in order to provide an overview of the theoretical approaches considering competitiveness and differentiation in tourism industry. Also, it emphasizes the importance of competitive advantages in destination branding, their connection and their influence on the...

Contemporary consumers often base future decisions on retrospective evaluations of different complex series of past consumption events. Various factors shape these evaluations, leading to discrepancies between the actual experience and the retrospective global evaluation (RGE). The fact that the...

Academic literature, both socio-human and economic profile, approached pretty much the subject of the city brand, usually in the broader context of analysis concerning national and local brands. Despite various theoretical paradigms proposed to identify the most appropriate theoretical modeling...