The purpose of this study is "investigating the effects of entrepreneurship and sustainable competitive advantage by … considering the merits of marketing and innovation capability in Isfahan Province appliances companies". This research is … entrepreneurship of competitive advantage has a significant relationship in Isfahan Province appliances companies. …

The marketing - entrepreneurship interface at corporate level has generated many debates and studies in the last two … decades, both in marketing and entrepreneurship fields. Certain elements of marketing orientation and approach may be used in … the development of entrepreneurial processes, while entrepreneurial orientation and behaviour enhance the marketing …

article presents some results of an extensive empirical study on the impact of computerisation of marketing on the network …

demonstrate that social and cultural influences are important determinants of marketing practices of banking institutions in Ghana … formal financial institutions may adapt their marketing practices in Ghana and other emerging African nations for long …

operating both at and away from home. The importance of sources of finance, marketing activities, relationships, and business …