Investigating the Effects of Entrepreneurship and Sustainable Competitive Advantage by Considering the Merits of Marketing and Innovation Capability (Case Study: Isfahan Province Appliances Companies)

The purpose of this study is "investigating the effects of entrepreneurship and sustainable competitive advantage by considering the merits of marketing and innovation capability in Isfahan Province appliances companies". This research is descriptive-survey in the field branch. Data were collected by using a questionnaire with the help of statistical software such as SPSS statistical test of normality test of data distribution (Kolmogorov-Smirnov test), regression, and ANOVA was analyzed. The study sample included all managers of Isfahan Province appliances companies which the number of them is estimated 91. Due to access to the total population of all census methods have been used. The findings indicate that the entrepreneurship of competitive advantage has a significant relationship in Isfahan Province appliances companies.