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E-business is becoming an ever more important part of modern economy in respect of its wide use as well as its extent. Technology by itself is not sufficient for success, its implementation and content are even more important. That is the subject of the user experience studies. This work...
Persistent link: https://www.econbiz.de/10005078446
Web retailing is expected to grow at aggressive rates in future years. One of the most important factors that is slowing down this growth is the lack of trust of potential customers. So, as transactions through the internet develop and mature, success will largely be dependent on gaining...
Persistent link: https://www.econbiz.de/10005100662
The Internet has fundamentally changed communication among consumers and is likely to impose similar changes for marketing in general. As a result, marketers face a great number of challenges arising from the need to incorporate a growing number of new technologies into their communication,...
Persistent link: https://www.econbiz.de/10008555873
The year 2010 through 2011 witnessed a number of disasters such as floods in Pakistan and Eastern Europe and earthquakes in Chile, China and Haiti. In response, earth observation (EO) data, geographic information science (GIS) technologies and services were used to provide information before,...
Persistent link: https://www.econbiz.de/10010995660
visibility. These factors were identified and related to the attributes of usability and accessibility of a Website. Results from … becomes an essential factor to keep in mind when you want to promote a website on the Internet. This paper analyzes the SEO … factors (Search Engine Optimization) that influence on the position of a website in search engines and therefore its …
Persistent link: https://www.econbiz.de/10010907704
Experiences as purposefully designed commercial settings provide consumers a way to engage physically, mentally, socially and spiritually in the consumption of a product or service, which in turn ensure value-added to those product and services. The present paper discusses the prerequisites of...
Persistent link: https://www.econbiz.de/10011212853
Предложена математическая модель оптимизации структуры иерархических меню и каталогов. Каждому элементу меню поставлена в соответствие его популярность и...
Persistent link: https://www.econbiz.de/10011247391
intangible resources at the strategic level are weighed from the usability point of view. …
Persistent link: https://www.econbiz.de/10011252910
This paper presents findings on the need for traveler information among people with functional limitation(s), and how the need varies between groups with different functional limitation(s). Chi-Squared Automatic Identification Detector (CHAID) was used to identify groups (segments) in order to...
Persistent link: https://www.econbiz.de/10011263717
Persistent link: https://www.econbiz.de/10005371272