Beno, KlemenÄiÄ; Gabrijel, Devetak; Darko, Å tevanÄec - In: Organizacija 45 (2012) 1, pp. 14-23
clothing characteristics having impact on the purchase decision making (price, trademark, fitting of clothing, design, quality …, fashion magazines, catalogue sales, social networks, friends and acquaintances, etc.). With the empiric research we wanted to … focused on characteristic differences. Knowing intercultural differences is important for global companies of the clothing …