Leong, Lai-Ying; Hew, Teck-Soon; Ooi, Keng-Boon; Lin, … - In: International Journal of Services, Economics and Management 4 (2012) 3, pp. 209-235
The aim of this study is to empirically examine the determinants of customer loyalty (CL) in mobile telecommunication services (MTS) from the Malaysian perspective. Service quality (SQ), perceived value (PV), trust and habit were examined as the determinants of customer loyalty. The currently...