Niranjan, T. T.; Srivastava, Samir K. - In: Asian Case Research Journal (ACRJ) 12 (2008) 01, pp. 73-103
Bangalore based Sparsh Call Centre was set up as a subsidiary of the major telecom software company IP-Trinity, with ambitious plans of becoming a significant player in the booming BPO (business process outsourcing) space. Its strategy, in line with that of its parent group, was to focus on...