Inspired from the context of business-to-business markets, relationship marketing in the context of innovation have been expanded more and more to the consumer markets as well. The paper starts with a review of several most relevant studies on relationship marketing-innovation topic, from the...

High levels of product innovation activity are occurring through key companies leading and developing stakeholders networks. Thus, an innovating company will be always interested to know the degree to which component suppliers are willing to form partnerships by participating in its new products...

Unternehmen, die Produkte der nächsten Generation entwickeln, stehen oft vor folgendem Problem: Orientieren sie ihre Entwicklung zu stark an den heutigen Kunden und Anwendern, resultieren oft nur kleine Innovationen (inkrementale Innovation). Lösen Sie sich hingegen von diesen Anwendern,...

This paper builds upon Berkhout et al.'s (2010) cyclic innovation model (CIM). This model was shown to provide an effective framework for understanding and managing the innovation process and to address many of the shortcomings of previous models. Building on that article we have applied CIM to...

In new product development (NPD) unacceptably high failure rates have often been related to insufficiencies during the early development phases. Nevertheless, only little effort is devoted to the early phases, in theory as well as in practice, and managers often indicate the front end as being...

In research as well as in practice, process models are an expatiated element of innovation management. They fulfill different tasks. In practice, for instance, process models are used as a management tool to standardize development activities. Researchers try to identify activities to be found...

A number of recent works point towards open innovation as a new imperative for innovation management. Within more traditional and conservative high-tech sectors such as aerospace, however, the literature on open innovation is fairly limited, even more so in the context of emerging economies....

This paper considers the trade-off between leveraging external sources of innovation by outsourcing design and engineering activities and the ability to develop internal product development competences. The trade-off arises because the division of labor within and across firms' boundaries has a...

Der Posterbeitrag stellt das Projektkonzept und die Methode einer Systemanalyse von Kleinstunternehmen des gärtnerischen Einzelhandels vor. Die Herausforderung dieser Arbeit liegt vor allem darin, die zahlreichen Elemente und Prozesse in einem gärtnerischen Unternehmen sowie Interaktionen mit...

Zu Recht gilt die Erhöhung der Innovationstätigkeit in Ostdeutschland inzwischen als wichtigstes politisches Handlungsfeld des Aufbau Ost: Zum einen kann unter den Bedingungen globalen Wettbewerbs ein hohes Einkommens- und Beschäftigungsniveau auf Dauer nur durch fortgesetzte Stärkung der...