Narrow search
Showing 1 - 10 of 1,564
Cover Image
Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren können
Woisetschläger, David; Backhaus, Christof; Dreisbach, Jan - Deutsche Zentralbibliothek für … - 2012
Hervorgehend aus der zentralen Bedeutung der Zielsetzung des Transfers von positiven Einstellungsmerkmalen auf die Sponsorenmarke widmet sich die Sponsoringstudie 2012 speziell den folgenden Fragestellungen: 1. Welche Potenziale bieten die Vereine ihren Sponsoren hinsichtlich eines positiven...
Persistent link: https://www.econbiz.de/10010985759
Cover Image
The impact of the Athens Olympic Games on the Athens Stock Exchange
Floros, Christos - In: Journal of Economic Studies 37 (2010) September, pp. 647-657
Purpose – The purpose of this paper is to examine the relationship between the Athens Olympic Games and the Athens Stock Exchange (ASE). It aims to test: the effect of the Athens 2004 Olympics on the general index of the ASE; the impact of the Olympic Games 2004 to the sponsors' prices traded...
Persistent link: https://www.econbiz.de/10009143649
Cover Image
Exploring consumers' attitudes towards paper products that could be derived from transgenic plantations in Greece
Tsourgiannis, Lambros; Kazana, Vassiliki; … - In: International Journal of Data Analysis Techniques and … 7 (2015) 2, pp. 156-171
This paper aims at exploring consumers' purchasing behaviour towards paper products that could be derived from transgenic plantations. Field interviews were conducted to a randomly selected sample of 205 consumers, who declared that they would buy such paper products. Principal Components...
Persistent link: https://www.econbiz.de/10011266490
Cover Image
Consumers' expenditures and perceived price fairness
Daskalopoulou, Irene; Petrou, Anastasia - In: International Journal of Social Economics 33 (2006) November, pp. 766-780
Purpose – To analyze the role of price fairness perceptions as a construct underlying individuals' transactions. Design/methodology/approach – The paper formulates and empirically tests the hypothesis that price fairness perceptions endogenously determine consumers' expenditures decisions....
Persistent link: https://www.econbiz.de/10005081350
Cover Image
Customer switching behaviour in Greek banking services using survival analysis
Mavri, Maria; Ioannou, George - In: Managerial Finance 34 (2008), pp. 186-197
Purpose - This paper aims to examine customer switching behaviour in Greek banking services. More specifically it aims to investigate predictors of churn behaviour as part of customer relationship management (CRM). Design/methodology/approach -The enhancement of existing relationships is of...
Persistent link: https://www.econbiz.de/10010757352
Cover Image
Advertising, marketing strategy in sustainable development
STEFANESCU, Ramona Olivia - Facultatea de Finante şi Banci, Universitatea Spiru Haret - 2009
Our ability to affect the environment is matched by an inability to assess the consequences of our actions, as we come to realize that natural and human processes are inextricably intertwined. To what end, we no longer know. We must now develop some realistic strategic guidelines on the means of...
Persistent link: https://www.econbiz.de/10008473578
Cover Image
More Surf, Less Bias: The Influence of Advertising in Two-Sided Sport Markets
Rösch, Jürgen - In: International Journal of Sport Finance 9 (2014) 4, pp. 331-345
This paper analyzes the influence of advertisers on the results of the ASP World Tour in surfing. The close connection of the event with its sponsor, the interest of the sponsor in the outcome of the event, and the observability of the results allow to test the existence of a profit-orientated...
Persistent link: https://www.econbiz.de/10010941698
Cover Image
Corporate Philanthropy in the Czech and Slovak Republics
Svitkova, Katarina - Center for Economic Research and Graduate Education and … - 2006
study that distinguishes different channels of support, namely, sponsoring and giving. The results show that tax legislation … fails to find a difference in the role of the tax rate for sponsoring and giving but documents differences in their use. It … more expensive. It suggests, though, that foreign-owned firms shifted their support from giving to sponsoring. …
Persistent link: https://www.econbiz.de/10005357515
Cover Image
INFLUENTA CAZURILOR DE DOPAJ ASUPRA RELATIEI DINTRE SPONSORI SI ECHIPELE DE CICLISM
ROSCA, Vlad - In: Marathon 3 (2011) 2, pp. 212-232
, while others considered that doping did not have a negative impact on their sponsoring goals, so they continued to help …
Persistent link: https://www.econbiz.de/10010550944
Cover Image
Susceptibility to coalitional strategic sponsoring
Mbih, Boniface; Courtin, Sébastien; Moyouwou, Issofa - In: Public Choice 144 (2010) 1, pp. 133-151
Persistent link: https://www.econbiz.de/10008596773