The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

Private sector participation in infrastructure projects traditionally financed by governments (roads, airports, seaports) is increasing around the world. This paper describes how a toll road concession works. It discusses how the usual mechanism, based on a concession contract with a...

International companies prefer the franchise as it is very difficult to manage a business from distance and create a network of locations at low costs. Once the franchise is offered, the company gets away with the concern that contracting a location, with

В статье рассматриваются вопросы формирования стратегии развития предприятий сферы услуг посредством франчайзинга с позиции франчайзера. Анализируются...

В статье рассматриваются вопросы оценки нематериальных активов компании, в том числе торговых марок (брендов) при их передаче в пользование третьим лицам в...

В условиях проводимых в России социально-экономических преобразований все более активно используются формы организации бизнеса, включая франчайзинг,...

Globalisation imposes transition in the spatial competition relationships, specifically the abandonment of a competition domain coinciding with specific physical or administrative contexts (a product category, a country, a region, a geographical area, etc.). Competition in global markets shapes...