Buzzword-based viral marketing, known also as digital word-of-mouth marketing, is a marketing mode attached to some carriers on the Internet, which can rapidly copy marketing information at a low cost. Viral marketing actually uses a pre-existing social network where, however, the scale of the...

Governments have come under increasing pressure to promote horizontal flows of information across agencies, but investment in cross-agency interoperable and standard systems have been minimally made since it seems to require government agencies to give up the autonomies in managing own systems...

We demonstrate how an evolutionary agent-based model can be used to evaluate climate policies that take the heterogeneity of strategies of individual agents into account. An essential feature of the model is that the fitness of an economic strategy is determined by the relative welfare of the...

This paper presents a model, using concepts from artificial neural networks, that explains how small rural communities make decisions that affect access to potable freshwater. Field observations indicate that social relationships as well as individual goals and perceptions of decision makers...

We demonstrate how an evolutionary agent-based model can be used to evaluate climate policies that take the heterogeneity of strategies of individual agents into account. An essential feature of the model is that the fitness of an economic strategy is determined by the relative welfare of the...

Eine wichtige Aufgabe der risikoorientierten Kundenbewertung (oder synonym des wertorientierten Credit Managements) ist, Risiko- und Ertragsinformationen zum Kunden in einer aussagekräftigen Kennzahl zu bündeln. Mit der Zeitdauer des Risikos (ZDdR) diskutiert der Beitrag eine Lösung, die das...

For companies to survive and thrive in today's market, a key strategy is to leverage innovation capability through an effective process of converting unmet customer needs into successful products, creating value for customers, the company and other stakeholders. This work demonstrates how Lean...

The Information and Communications Technology (ICT) industry is now reaching saturation point in terms of growth, and constantly increasing demand for services can no longer be taken for granted. Customers have lot of options, and firms have to compete for business ever more intensely. In order...

В статье определены основные направления трансформирования системы управления деятельностью интегрированных корпоративных структур на началах маркетинга....

Работа публикуется при поддержке АНО ВПО НИИ «ИПМИ». В статье проанализированыосновные этапы построения клиентоориентированной стратегии предприятия и ее...