This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...

This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

An increasing number of loyalty programs is one of the most common phenomena observed in the practice of marketing companies on the market today. Objectives and tasks of loyalty programs determine the type of use of marketing instruments affecting the attitudes and behaviours of customers, which...

В статье представлено определение рынка B2B, обоснована необходимость оптимизации маркетинга на рынке В2В, предложена система B2B-маркетинга и разработаны этапы...

Рассмотрено содержание маркетинговых стратегий. Описаны компоненты маркетинговых стратегий. Дана характеристика влияния маркетинговых стратегий на...

В статье раскрыто понятие "лояльность", правила разработки программ лояльности для страховых компаний, исследованы программы лояльности страховых компаний...

The aim of the following paper is to present some guidelines for the strategy of loyalty program for electricity company. Main goals of loyalty program for electricity salesman are named. Among them one can find a goal that focus on regularity of payments done by customers and how to improve it...

The article presents market definition B2B, the necessity to optimize marketing B2B market, provides a system for B2B-marketing and developed stages of its formation. On this basis it was identified key factors of customer loyalty and are the stages of development of loyalty programs for...

Loyalty programs are very common in practice. Many researchers have worked at understanding the impact of loyalty programs on market competition and the mechanism behind it. Interestingly, almost all of the studies have explored a symmetric equilibrium where both of the competing firms offer a...