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The main objectives of this study are to identify the underlying dimensions of airline hospitality in the context of a full-service airline and subsequently to propose a scale to measure the construct in the case of Malaysian airline industry. In this study, airline hospitality is defined based...
Persistent link: https://www.econbiz.de/10010682046
This study examines the relationship between airport image and passengers delight in the context of a low cost carrier terminal in Malaysia. It also seeks to investigate the moderating effect of the airport's national identity on the predicted relationship between the two main constructs. The...
Persistent link: https://www.econbiz.de/10010682383