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There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations

Schons, Laura; Rese, Mario; Wieseke, Jan; Rasmussen, Wiebke - In: Marketing Letters 25 (2014) 1, pp. 25-36

This study is examines the dynamics in prices paid in “pay-what-you-want” situations over multiple customer–seller transactions on an individual customer level. The analysis of potential dynamism in prices paid allows for an assessment of the profitability of pay-what-you-want pricing for...

Persistent link: https://www.econbiz.de/10010989712

Market segmentation and the structure of competition: applicability of the strategic group concept for an improved market segmentation on industrial markets

Sollner, Albrecht; Rese, Mario - In: Journal of Business Research 51 (2001) 1, pp. 25-36

Persistent link: https://www.econbiz.de/10005477352