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organisational and operative evolution of the functions and activities overseeing customer satisfaction in Italian banks. Design …/methodology/approach – The research was conducted by questionnaire, to which 92 banks responded, representative of 77 per cent of the total … processes within the banks surveyed. The authors found that in these banks customer satisfaction is no longer a staff activity …
Persistent link: https://www.econbiz.de/10010815129
. Differentiation bank marketing was done essentially by modifying or supplementing concepts crystallized after long process that took … obligations are unilateral while in the case of banking, both the client and the bank take their mutual obligations related to the … use of a client of the bank's services. …
Persistent link: https://www.econbiz.de/10010632086
During the period 2004-2012, the credit institutions in Romania which activated in a highly competitive environment needed to adapt themselves to the new environment characterized by austerity and uncertainty – associated with the persistence of the effects of the international financial and...
Persistent link: https://www.econbiz.de/10011198584
Концепция корпоративной идентичности приобретает все большую популярность в системе финансово-кредитного обслуживания, что объясняется весомой зависимостью...
Persistent link: https://www.econbiz.de/10011217825
В статье выделена роль инструментов маркетингового управления в перспективном развитии крупных российских банков. В частности, рассмотрены подходы к...
Persistent link: https://www.econbiz.de/10011219552
service industries in Nigeria that can be considered as oligopolists (banks, GSM and PHCN). Data were generated from a … banks, followed by GSM and then PHCN. PHCN also had the highest number of customers with low satisfaction compared to the …
Persistent link: https://www.econbiz.de/10011267409
implications – This study develops a guideline of competitive advantage for bank management through ethical practice. Originality … and performance of banks which has not often received much focus from previous studies. …
Persistent link: https://www.econbiz.de/10009643852
The intention of the paper is to find out whether e-banking initiatives in Indian public sector banks (PSBs) can be …. The study is based on secondary data on selected Indian public and private sector banks. The research shows that there is … process is higher than that of the partially computerised banks and banks following traditional mode of operation. The …
Persistent link: https://www.econbiz.de/10009353069
According to the representative studies higher level of customers' perceived value leads to higher level of customer satisfaction, greater level of customer loyalty and to a greater success of organisation. Due to this, service providers have to recognize all important factors of customers'...
Persistent link: https://www.econbiz.de/10009353077
This study contributes to the setting/industry specific metrics vs. the SERVQUAL metric debate. It also revisits the causality of relationships between customer loyalty dimensions and the effects of customer satisfaction on the latter. Evidence drawn from Greek banking, was analysed under a...
Persistent link: https://www.econbiz.de/10010668988