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Wie versuchen Unternehmen, ihre Entscheidungen gegenüber ihren zentralen Anspruchsgruppen (Shareholder, Arbeitnehmer, Öffentlichkeit etc.) sprachlich zu „verkaufen“? Und wie setzen sie hierzu die ihnen zur Verfügung stehenden öffentlichen Medien der Massenkommunikation...
Persistent link: https://www.econbiz.de/10009021901
Writing is a working lool for the economisl-a tool both for doing research and for presenting research results. Effective writing is important for all scientists, but especially for economists. Economists need to write well to complete their work effectively, to meet their ethical obligations,...
Persistent link: https://www.econbiz.de/10010919614
The purpose of this paper is to highlight the centrality of the application of language rules and communication … received. And teachers cannot give correct information and in a proper way if language rules and communication principles are … language, as is the case with us in Nigeria. The thrust of this paper therefore is to impress on all teachers, whose medium of …
Persistent link: https://www.econbiz.de/10010937241
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business area we must be very precise in the explanation in a dynamic, positive and action oriented language. …
Persistent link: https://www.econbiz.de/10004967146
to grow at a rapid pace in the 21st century. But tourism is an extremely complex endeavour.Communication is vital to its … success since it is only through the effective use of communication that tourism marketers can offer to customers cues about … world wide experiences.. Unfortunately, with the emphasis on science and professional subjects, language studies are often …
Persistent link: https://www.econbiz.de/10010633686
The paper explores the relationship between language and economy, between text and context, through a case study: the …
Persistent link: https://www.econbiz.de/10005110999
Contemporary managerial processes are focused on communication and negotiation, where efficiency acquires an essential … organizations, regions and national economies. This paper illustrates cybernetic communication’s theories based on information (with … special stress being laid on the notions of data, language, message and decoding/encoding), and also underlines the functions …
Persistent link: https://www.econbiz.de/10005835530
Language is arguably a powerful coordination device in real-life interactions. We here develop a game-theoretic model … of two-sided pre-play communication that generalizes the cheap-talk approach by way of introducing a meaning … games, a Nash equilibrium component in such a lexicographic communication game is evolutionarily stable if and only if it …
Persistent link: https://www.econbiz.de/10005094072
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