Existing single-adoption diffusion models assume a static (constant) ceiling on the number of adopters, that is, a constant population of potential adopters, over the entire time frame of the diffusion process. However, for most innovations this assumption is tenuous. Rather, the ceiling, or the...

When conducting or evaluating cross-cultural/cross-national research studies a critical question must be asked about the measurements: are they culturally an emic or etic? That is, is the research methodology culturally bound or culture free? The research described in this paper shows how etic...

A longstanding theoretical tenet in the economic psychology literature is that consumers respond to greater price uncertainty by increasing search. The generality of this tenet was investigated in the context of a moderating variable, purchase deadline. It was hypothesized that the effect of...

Warner (1965) introduced the Randomized Response Method (RRM) 20 years ago. This method has been advocated as a useful tool in eliciting sensitive information. Much of the early research focused on various parameter estimation methods. This article provides a comprehensive review of applications...

Tests of theory in marketing and consumer behavior research are frequently based on convenience samples of undergraduate college students. In a study of business-related ethicality, analysis of data from four dozen convenience samples of undergraduate business students revealed significant...

Customer base analysis is concerned with using the observed past purchase behavior of customers to understand their current and likely future purchase patterns. More specifically, as developed in Schmittlein et al. (1987), customer base analysis uses data on the frequency, timing, and dollar...

Erratum to Mahajan, Vijay, Robert A. Peterson. 1978. Innovation diffusion in a dynamic potential adopter population. Management Sci. 24 (15) 1589--1597.

Today's future business leaders are confronted early in their academic careers with history-making events which have a profound impact on the global economic system. These students of business are being exposed to behaviors as they unfold and, as such, are possibly living in an age of the...