Bayón, Tomás; Gutsche, Jens; Bauer, Hans - In: European Management Journal 20 (2002) 3, pp. 213-222
Research has shown that the market value of stock listed companies is to a large extent attributable to investors' value estimations of intangible assets. Among these, Customer Equity, the monetary value potential of a company's current and future customers, is of central importance. It is the...