In this paper, we provide theoretical arguments and empirical evidence for how Genetic Algorithms (GA) can be used for efficient estimation of macro-level diffusion models. Using simulations we find that GA and Sequential Search-Based-Nonlinear Least Squares (SSB-NLS) provide comparable...

Customer management activities at firms involve making consistent decisions over time, about: (a) which customers to select for targeting, (b) determining the level of resources to be allocated to the selected customers, and (c) selecting customers to be nurtured to increase future...

A variable annuity is a popular product for investing retirement income. However, thousands of similar-looking variable annuity products are being offered by hundreds of financial service companies. In such a scenario, how can Prudential achieve meaningful product differentiation to increase the...

Recent research has empirically characterized the buyer-seller relationship as dynamically evolving from one discrete state to another. Conventional wisdom would suggest that a customer in a higher relationship state that has a higher transaction value would also have greater lifetime value to...

Managers of retail chains who seek to add new stores or close existing ones need to know the net impact of a store's opening/closure on the overall chain performance. This requires inferring the extent to which each store generates incremental sales as opposed to competing with other stores...

The spectral characteristics of shallow water waves were studied at two locations along the eastern Arabian Sea during 2011. Wave spectra were single-peaked from June to October and predominantly double-peaked during the rest of the year. Even though both locations were subjected to open sea...

Central Institute of Medicinal and Aromatic Plants (CIMAP) is the knowledge gateway of medicinal and aromatic plants related services and technologies. It organizes kisan mela (Farmers Fair) every year and display new varieties/technologies and innovative cultivation practices on commercially...