Firms wanting to move towards solution business models increasingly focus on their customers' value-in-use, and often end up redefining their market around what the solution makes possible for the customer. However, all customers do not accept a value-in-use based approach. Hence, a key...

Les enjeux qui détermineront l’avenir des établissements d’enseignement supérieur et les nouvelles tendances dans l’architecture des campus ont fait l’objet d’un récent séminaire international. Francisco Marmolejo, ancien consultant auprès de l’Organisation de Coopération et...

Issues that will shape the future of higher education institutions and new trends in campus architecture were the themes of a recent international seminar. Francisco Marmolejo, former consultant to the Organisation for Economic Co-operation and Development (OECD), presents here an overview of...

In recent years the field of urban area is researched from societal, economical, ecological and cultural perspectives. However the layer of services and serviceability of the urban areas as are not so much discussed and investigated. Such research could provide new insights for the development...

Work environments are complex and interrelated systems of people, processes and places, where there are no íone size fits allîù -solutions. In office context the workplace and facilities managers face this complexity when they try to optimize the environments to meet the needs of the...

Why are we doing academic research about business-to-business marketing? This is the fundamental question that all of us who are scholars of business and related fields should ask ourselves. To me, it is obvious that we conduct research to help managers do a better job - perhaps not immediately...

The traditional goods-dominant logic of marketing is under challenge and leading researchers are now emphasizing the new service-dominant logic [Vargo, S.L., Lusch, R.F., Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1-17.]. One of the key foundational propositions of this...