Given the increasing popularity of the Internet as a medium to convey advertising messages, limited empirical research has been published concerning Internet consumers' attitudes to advertising on the Internet. This paper investigates consumer attitudes to Internet advertising, and specifically...

Although frontline employees' bending of organizational rules and norms for customers is an important phenomenon, marketing scholars to date only broadly describe over-servicing behaviors and provide little distinction among deviant behavioral concepts. Drawing on research on pro-social and...

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioral loyalty in a business services context, and attempts to...