The impact of economic recessions on business strategy and marketing has recently received increased research attention …. However, these contributions are limited, especially with respect to sports marketing businesses and those operating in … marketing businesses. Qualitative data were collected via semi-structured interviews with executives at market-leading sports …

Nowadays we witness a huge increase in public interest towards sport and information about sport. Growing popularity of … sport has attracted businessmen to this area that has become a good possibility for investments. Sport and sports journalism … according to economic principles, particularly those of marketing. Sports journalism should behave just like any other service …

National governing bodies (NGB) of sport are not-for-profit organisations that typically receive less mainstream media … coverage and have much smaller marketing budgets than mainstream professional sports. Therefore, they must seek alternative … methods from mainstream media and traditional marketing in order to increase brand awareness and reach fans and stakeholders …

specific disciplines, etc. Marketing activities run by sport organisations to attract consumers depend on consumers’ needs …The main purpose of this paper is to present the role that sport recreation may play and plays in consumer’s lives and … how it enriches the Quality of Life. Both sport organisations and governments (also EU) promote healthy life style …

Nowadays we witness a huge increase in public interest towards sport and information about sport. Growing popularity of … sport has attracted businessmen to this area that has become a good possibility for investments. Sport and sports journalism … according to economic principles, particularly those of marketing. Sports journalism should behave just like any other service …