The impact of title event sponsorship announcements on shareholder wealth
Year of publication: |
2009
|
---|---|
Authors: | Clark, John ; Cornwell, T. ; Pruitt, Stephen |
Published in: |
Marketing Letters. - Springer. - Vol. 20.2009, 2, p. 169-182
|
Publisher: |
Springer |
Subject: | Sponsorship | Title | Marketing | Finance | Sport | Event study |
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