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The VASE scales: Measures of viewpoints about sexual embeds in advertising
Widing, Robert II
;
Hoverstad, Ronald
;
Coulter, Ronald
; …
- In:
Journal of Business Research
22
(
1991
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10005474344
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Freight transportation carrier selection criteria : Identification of service dimensions for competitive positioning
Coulter, Ronald L.
;
Darden, William R.
;
Coulter, Mary K.
; …
- In:
Journal of Business Research
19
(
1989
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10005477721
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