National cultures represent complex configurations of values rather than a collection of distinct individual value dimensions. This presentation applies qualitative (configural) comparative analysis (QCA/CCA) to consider how cultural recipes--complex configurations of national culture affect...

Using brand netnography (analyzing first-person on-line stories consumers tell that include discussions of their product and brand use), this article probes how visitors interpret the places, people, and situations that they experience while traveling in China (People's Republic of China). The...

Decision system analysis (DSA) is a conceptually simple technique that maps the process of group decisions over time. The data are gathered in a variety of ways, but most often some form of protocol analysis is the foremost tool. The data are then condensed and depicted as a flow chart for a...

This paper extends previous research on the framing effect from single-alternative and single-attribute to multi-alternative and multi-attribute situations. Two experimental studies demonstrate that attribute framing and goal framing influence consumer decision-making in multi-attribute and...

Impulse buying and variety seeking are low-effort feelings-based behaviors, yet the similarities and differences in their socio-psychological origin are under-explored. This article addresses this gap with a conceptual framework incorporating several individual and situational factors with a...

Arts festivals in general, and music festivals in particular, struggle to formulate strategy in the face of the often-conflicting demands of the commercial marketplace and the sponsors, who are typically state organizations. Commercialization and profit motivations demand differentiation, but...

Prospect theory states that an individual in a loss situation is more likely to make a risky financial decision than when they are in a gain frame. Some researchers observe that Asians tend to have a more positive attitude toward risk in financial decisions than Westerners. The first of two...

This paper provides emic and etic interpretations of engagement with a consumer-to-consumer (C2C) online auction site, based on in-depth interviews with buyers. The study exposes three misconceptions about online C2C auctions; that the interaction between parties occurs exclusively online, that...