The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...

In this study, the current issues of athlete brand management are discussed and the construct of athlete brand image is conceptualized. A conceptual model of athlete brand image (MABI) is developed incorporating three key dimensions: athletic performance, attractive appearance, and marketable...

The study aims to examine brand management model in Iran's professional Football League (2011-2012) with emphasis on brand image. The study was descriptive-survey one. A sample of Iranian professional football league fans (N=911) responded 4 items questionnaire. A structural equation model (SEM)...

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

(VF)Cet article présente une méthode de recherche comparative dépassant le classique clivage entre méthodes qualitatives et quantitatives:la méthode comparative quali-quantitative. Cette méthode vise à rendre compte de la complexité des phénomènes, par des études de cas qualitatives,...

Multiples method used in evaluating companies started to gain increasingly more credibility to the specialists compared to the traditional business evaluation methods. There are many studies, both theoretical and empirical, that focus on this topic especially on the accuracy of determining...

Caren and Panofsky (2005) seek to advance qualitative comparative analysis (QCA) by demonstrating that it can be used to study causal conditions that occur in sequences and introduce a technique they call TQCA (temporal QCA). In their formulation, the causal conjuncture is a sequence of...

The essay argues why the comparative method has been amply debated in reference to cross-cultural synchronic research, while less attention has been devoted to the problems of its application to temporal variance. Three central method-issues are discussed: (1) the definition of `temporal units'...