Antecedents and consequents of brand managers' role
Year of publication: |
2013
|
---|---|
Authors: | Poulis, Athanasios ; Panigyrakis, George ; Panopoulos, Anastasios Panos |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 6, p. 654-673
|
Subject: | Brand management | Comparative method | Cross-cultural research | Markenimage | Brand image | USA | United States | Markenführung | Interkulturelles Management | Cross-cultural management |
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