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Communication Monitor) concerning the general loss of trust, which both commercial companies, governments and in minor scale also … communication context of building the trust as a key factor in company´s reputation. Finally, clear managerial implications on …
Persistent link: https://www.econbiz.de/10011070692
Internal communication has become an important factor in today's business world. The increased use of electronic media … can, despite their obvious advantages, cause communication problems, i.e. information overload. By avoiding communication … problems, the productivity of a company can be increased. The relation between internal communication and productivity has been …
Persistent link: https://www.econbiz.de/10009207024
While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy. The target public coverage level and frequency, the...
Persistent link: https://www.econbiz.de/10008800389
В статье, написанной на основе зарубежных источников, рассказывается о диалогической модели связей с общественностью в пиаро-логии Р. Буркарта и ряда других...
Persistent link: https://www.econbiz.de/10011235204
techniques by the mass communication in which organizations can appeal, the makers have to choose between advertising and public …
Persistent link: https://www.econbiz.de/10008620532
The Excellence study has shown that public relations is an unique management function that helps an organisation interact with social and political components of its environment. These components make up the institutional environment of an organisation, which consist of publics that affect the...
Persistent link: https://www.econbiz.de/10008692222
Purpose – The purpose of this paper is to determine Generation Y communicators' interest in government communications. Design/methodology/approach – This paper outlines the results of a descriptive quantitative survey conducted with 39 students and recent public relations graduates at...
Persistent link: https://www.econbiz.de/10010741389
The paper attempts to outline the actual academic debates around the concept of PR ethics. The first part aims to show the intimate link between professionalism and ethics as well as their bearing on the reputation of the PR field. Whether and how ethical public relations are possible is the...
Persistent link: https://www.econbiz.de/10011070763
The aim of this paper is to summarize the strategies and techniques of communication and public relations applied to … profit and non-profit sectors and to identify potential communication and public relations actions in order to increase …
Persistent link: https://www.econbiz.de/10011132980
Persistent link: https://www.econbiz.de/10010632832