Verbraucherbefragung kombiniert wird, zeigt starke Wirkungen der äußeren Produktgestaltung auf die Kaufbereitschaft bei Wein, wenn eine … substantial expansion of wine supply has induced a strong product proliferation on the market. It is not only the taste of wines … on the wine bottle, such as origin, grape variety or brands. Additionally, there is a strong trend towards using the …

die Sicherung von Qualität und Herkunftsbezeichnung bei Wein werden derzeit geschaffen. Auf der Erzeugerebene wurden in …This study provides an empirical assessment of the competitiveness of Albanian dairy and wine production, based on … aggregated to analyse the competitiveness of the entire production chain for each product group. Overall, the wine sector appears …

¤t und Herkunftsbezeichnung bei Wein werden derzeit geschaffen. Auf der Erzeugerebene wurden in den vergangenen Jahren …This study provides an empirical assessment of the competitiveness of Albanian dairy and wine production, based on … aggre-gated to analyse the competitiveness of the entire production chain for each product group. Overall, the wine sector …

conceptual model was developed, linking the constructs attitudes, attention, involvement and purchase intention in the context of … mobile advertisement, as well as his or her involvement in it. …

adopted by consumers when purchasing wine. This postulates that temporary involvement with a D.O. has explanatory power, as …The aim of this paper is to analyse the construct involvement. Specifically, the present work extends the sphere of … study of the construct involvement at brand level, applying it to Denominations of Origin (D.O.s). Hence, after an overview …

agriculture sector such as wine and fruit, leading to a large change in composition while innovation seems to have been more …