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Although pharmaceutical companies cannot make comparative claims in direct-to-consumer (DTC) ads for prescription drugs without substantial evidence, the U.S. Food and Drug Administration permits some comparisons based on labeled attributes of the drug, such as dosing. Researchers have examined...
Persistent link: https://www.econbiz.de/10011076594
There are many events that led up to the financial crisis of 2008. This study looks at the political policies in place before the crisis happened. Focusing on the decade and a half prior to the crisis, the incentives in the financial industry led to risk mitigation. This response to mitigate...
Persistent link: https://www.econbiz.de/10009352774
This article compares today's euro-zone debt crisis, in terms of economic diplomacy, with the earlier crisis in Latin America. Four features served to reconcile the tensions and resolve the 1980s' crisis. A balance was preserved between debtor countries and creditor banks. Though initially...
Persistent link: https://www.econbiz.de/10010670162
The paper combines under a literature review, secondary and tertiary data analysis, a unique construct of three perspectives: the new classical macroeconomics theory related to unemployment, a finance approach of the relationship with exchange rates and the legal repercussions of the social...
Persistent link: https://www.econbiz.de/10010691692
distributed nationally and, as such, marks the entry of the issue onto the political scene in the USA. This essay analyses the …
Persistent link: https://www.econbiz.de/10010777246
USA is inflicting severe damage upon both the environment and its inhabitants. In 1979, the EPA estimated that in the … USA there were as many as 51,000 sites containing potentially hazardous waste. The number of sites with 'significant …
Persistent link: https://www.econbiz.de/10011095546
The increased use of revenue management (RM) has generated the need for trained, skilled individuals who can execute the RM system. The primary objective of this study was to identify and validate the underlying dimensions of activities important to successful RM performance. The data (N = 197)...
Persistent link: https://www.econbiz.de/10010669603
lifestyle, demographic and behavioural variables allow marketers to tailor communication strategies closely to markets for …
Persistent link: https://www.econbiz.de/10010669600
The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...
Persistent link: https://www.econbiz.de/10010669612
For membership programmes, segmentation is an important marketing tool to define groups who share common …
Persistent link: https://www.econbiz.de/10010816759