DUMITRU, Nicoleta Rossela; STOICA, Ivona - In: Holistic Marketing Management Journal 2 (2012) 3, pp. 45-50
In internal communication, management communication is crucial for success of the company, responsible manager not … communicating at random and at will, but as a communication strategy to support the organization's strategy implementation, creating … a climate of communication depends on productivity and capacity adaptation of the institution, so its success. Effective …