Hendrikse, Hendrikse, G.W.J.; Jiang, Jiang, T. - Erasmus Research Institute of Management (ERIM), … - 2007
For the purpose of explaining governance structure variety in franchising, we explore the impact of governance structure on the incentives to invest in specific assets for the franchisor as well as the distributors. Wholly-owned, wholly-franchised, and mixed (dual distribution) franchise systems...