Durable Good, Extended Warranty and Channel Coordination
Year of publication: |
2004
|
---|---|
Authors: | Desai, Preyas S. ; Padmanabhan, Paddy |
Published in: |
Review of Marketing Science. - De Gruyter, ISSN 1546-5616. - Vol. 2.2004, 1, 2, p. 2-2
|
Publisher: |
De Gruyter |
Subject: | Channel Coordination | Dual Distribution | Warranties | Extended Warranties |
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