One-to-one promotions are possible when consumers are individually addressable and firms know something about each customer's preferences. We explore the competitive effects of one-to-one promotions in a model with two competing firms where the firms differ in size and consumers have...

Organisations rely on data analytics to process vast quantities of consumer data to inform strategy and policy decisions. Descriptive analytics is commonly used to provide insight into past consumer behaviour. However, greater value can be achieved by predicting future consumer behaviour through...

Data gathering and processing is very important for every business. Database and especially, Database Marketing is an instrument which is gaining more and more territory. This instrument is used in different fields of economy, but especially in marketing, playing an important role in processing...

The estimated impacts, benefits, and costs of legalizing slot machines in Maryland are analyzed. The analysis provides insight into the components and the total net benefits to the state and its citizens, the role of uncertainty, distributional impacts, and a basic tax alternative. The results...

In late 2008 and early 2009 the Australian Federal Government introduced a series of economic stimulus packages designed to maintain consumer spending in the early days of the Great Recession. When these packages were initiated the media suggested that the wide-spread availability of electronic...

Congestion has become a problem for many airports throughout the world. Two different policy options to control congestion are analyzed in this paper: slot constraints and congestion pricing. In particular, our model takes into account that the airline industry is characterized by significant...