The consumer purchase attitude of product, in this case, an ecological product, can be marked by multiple factors. In this paper we pretend to obtain cause-effect relations that it takes to the consumers to make the decision of realize the purchase of these products. We apply a methodology based...

Una gran parte de las empresas de todo el mundo, y especialmente las PYMES occidentales, están perdiendo mucho dinero, y como consecuencia de ello gran parte de su competitividad potencial, debido a que los costes totales de calidad en que incurren, son inaceptablemente elevados. En la mayoría...

We present the induced 2-tuple linguistic generalized ordered weighted averaging (2-TILGOWA) operator. This new aggregation operator extends previous approaches by using generalized means, order-inducing variables in the reordering of the arguments and linguistic information represented with the...

El valor del consumidor ha sido un concepto muy estudiado desde hace tiempo por investigadores en las áreas de marketing. La mayoría de estas investigaciones están basadas en supuestos deterministas o aleatorios, al medir magnitudes o eventos que intervienen en el cálculo del valor del...

In the last few decades have seen significant economic, political, social and environmental issues in a way that directly or indirectly affect business. With the globalization of markets, economies are more dependent on each other, and also more susceptible to the crisis, which also generates a...

Cada vez adquiere mayor importancia la gestión de las relaciones con los grupos de interés. La inclusión activa de los grupos de interés da legitimidad a la empresa, generando credibilidad y confianza. Las empresas que buscan la sostenibilidad en sus actividades deben conocer a los grupos de...

We present a new approach that unifies the induced generalized ordered weighted averaging (IGOWA) operator with the weighted average (WA) when the available information is uncertain and can be assessed with interval numbers. We call it the uncertain induced generalized ordered weighted averaging...

The aim of this work is to find what services could be offered through hotel establishments to determined collectives of customers. In order to do this, we have studied the current situation with the report of hotels established by official category from one to five stars for the last five years...

The index of maximum and minimum level is a very useful technique, especially for decision making, which uses the Hamming distance and the adequacy coefficient in the same problem. In this paper, we suggest a generalization by using generalized and quasi-arithmetic means. As a result, we will...