Consumers now purchase several offerings from direct sellers, including catalog and Internet marketers. These direct channels exist in parallel with the conventional retail stores. The availability of multiple channels has significant implications for the performance of consumer markets. The...

Two types of motivations exist in terms of regulatory focus: a promotion orientation concerned with advancement and achievement and a prevention orientation concerned with safety and security. The central premise of this research is that promotion-focused and prevention-focused players differ in...

These latest years have seen both an increasing development of Users Generated Content (UGC) on the Internet and a growing number of free transactions of these contents through online communities. The video game industry shares this general trend and we shall examine it in detail through the...

This work analyzes features and industrial structure of the Italian videogame market. The first section contains sales data readings, both synchronicand diachronic, that point out significant traits and features of the field ingeneral. The obtained results definitely confirm all the trends of...

This research aims at studying the impact of individual strategies, vertical collaboration and coopetition strategies on product innovation. The empirical study focuses on the video game industry and, more particularly on the strategies adopted by publishers to develop innovative products. This...

The digital creative industries exemplify innovation processes in which user communities are highly involved in product and service development, bringing new ideas, and developing tools for new product uses and environments. We explore the role of user communities in such co-innovation processes...