This paper performs a comparative analysis of niche brands. Within surfing and snowsport markets, key companies, with distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality, markets according to unique criteria and evolves...

This paper focuses on the concept of country-of-origin and its effects on consumers’ product evaluation process. Given the increasingly competition in the context of a global market, nowadays it has become a difficult task to create and maintain a sustainable competitive advantage. Consumers...

El presente trabajo tiene por objeto la determinaci¢n de los efectos de las expresiones emocionales e informativas contenidas en los anuncios sobre su percepci¢n. En concreto, se identifican los factores que influyen en que un anuncio sea percibido como excitante, entretenido, irritante e...

In this paper I explore how the evolution of emotional expression and co-operative planning in humans may inform the way they communicate about risks, and what implication this may have for models of rationality in risk communication. In particular, I focus on aspects of human language that...

In four experiments we showed that investors are not only interested in maximizing returns but have non-financial goals, too. We considered what drives the decision to invest ethically and the impact this strategy has on people's evaluation of investment performance. In Study 1, participants who...

We conducted an online study of projected behavioral and emotional responses to escalating terrorist threat. The study employed scenarios in which terrorists targeted commercial airliners with missiles at an international airport. An important feature of attacks on commercial flights is that...

This paper examines the adequacy of an evolutionary-oriented notion of rationality—ecological rationality—that has recently been proposed in economics. Ecological rationality is concerned with what it is rational to do, and in this sense is a version of what philosophers call ‘practical...

In this article a multi-agent system is presented which generates melody pitch sequences with a hierarchical structure. The agents have no explicit melodic intelligence and generate the pitches as a result of artificial emotional influence and communication between agents, and the...