This number just feels right : the impact of roundedness of price numbers on product evaluations
Year of publication: |
2015
|
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Authors: | Wadhwa, Monica ; Zhang, Kuangjie |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 5, p. 1172-1185
|
Subject: | Preismanagement | Pricing strategy | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Emotion |
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