stakeholders, as well as the environment. They have recognized how to use corporate social responsibility in their marketing …

responsibility or just a marketing tool for promoting the business?The purpose of this paper is to bring contributions in … highlighting the nature of the connection between CSR and Marketing, using the secondary data analyze of the annual reports of some … companies. Companies that usually use the annual report as a marketing or communication tool for voluntary disclosure of non …

use environmental structures to emphasise: 1) environmental benefits; 2) marketing and green image benefits; 3) the GE …

In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship …

marketing in a large company in Poland in the 21st century, in the theoretical frame and practical one - that is the example of …

can be the basis for a broader approach to marketing companies. CSR can be helpful in changing the perception of the …

Corporate branding has been a key marketing strategy for many decades, but the nature and focus of branding activities …

Traditional marketing based on activities whose objective was to maximize the company's profit in the market through … offering products or services. And in the seventies of the last century new concepts such as sustainable marketing and social … marketing have appeared. However, did creation of a sustainable marketing and marketing socially engaged has been dictated by …