Vietnam’s continuing economic transformation has sharply increased the demand for highly-qualified business graduates. Vietnamese universities have responded to this increase in demand by improving the quality of their programs and raising their performance standards. The degree to which...

Lebanon is a complex country of extraordinary promise; often thrust into crisis, including recent military assaults, terrorist attacks and bombings. The authors share findings from a longitudinal field-study of the evolving political and business climate of Lebanon, emphasizing a particular MNC...

A metaphor based on the nature of jazz as a musical genre in general and on the sociopsychological process of jazz improvisation in particular has frequently surfaced in recent accounts of product innovation, brand positioning, team coordination, and organizational leadership from various areas...

Previous studies of cultural consumption have found a significant but weak relationship between expert judgment (EJ) and popular appeal (PA) and have suggested that this "little taste" phenomenon reflects a mediating role played by ordinary evaluation (OE) in diluting the association between EJ...

Problems arise in generalizing research results based on artificial objects to the case of real products. The few previous investigations of this issue may have obtained inflated assessments of predictive validity by focusing unrealistically on stimuli with isomorphic features and perceptions....

This essay presents a personalized account that reflects some well-documented aspects of pets as animal companions -- especially as they relate to the case of Rocky the Cat. The narrative begins with some oft-mentioned ramifications of viewing pets as friends and family. The common ingredient --...

This introduction lays the groundwork for a special issue of the Journal of Business Research devoted to "Animal Companions, Consumption Experiences, and the Marketing of Pets." After some preliminary comments on the relevant background, the editors develop a conceptual scheme - based on a...