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In der vorliegenden Studie erfolgt eine regionale Analyse der Wettbewerbsfähigkeit der Milch-produktion in Australien … viertgrößter Exporteur auf dem Weltmarkt gehört auch Australien zu diesen Regionen. Von 2000/01 bis 2009/10 ging die … common agricultural policy gets liberalised. As fourth biggest exporter of dairy products on the world market, also Australia …
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We investigate a business-to-business context and ask <i>when</i> and <i>why</i> a firm should announce a "reference program" that commits the firm to facilitating the flow of information about the efficacy of its products from early adopters to potential late adopters. We model a monopolist manufacturer with...
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Recent research has empirically characterized the buyer-seller relationship as dynamically evolving from one discrete state to another. Conventional wisdom would suggest that a customer in a higher relationship state that has a higher transaction value would also have greater lifetime value to...
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Even though the importance of Key Account Management (KAM) in building long term buyer-seller relationships is widely recognized in literature this long term perspective of KAM lacks appropriate empirical examination. The purpose of this study is to propose a conceptualization of Key Account...
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The focus of this study is the impact of competitive relationships on the effectiveness of channel relationship management strategies. We argue that the characteristics of a reseller’s relationship with alternative manufacturers influence his/her evaluation of the relationship with a focal...
Persistent link: https://www.econbiz.de/10010867861
A great deal has been written recently in the practitioner press about the strategic importance and usage of social media. However, as practitioners only release limited information about the internal advantages such a tool provides, research in this emerging field remains extremely limited...
Persistent link: https://www.econbiz.de/10010671656