Competitive channel relationship management: When resellers establish competing manufacturer relationships
Year of publication: |
2012
|
---|---|
Authors: | Vinhas, Alberto Sa ; Gibbs, Richard |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 3, p. 645-659
|
Publisher: |
Springer |
Subject: | Distribution channels | Business-to-business marketing | Channel management | Competitive effects |
-
Distribution challenges and workable solutions
Mulky, Avinash G., (2013)
-
Marketing channels and control the distribution of products in the meat industry.
Sidorchuk, Сидорчук Роман Роальдович, (2010)
-
Relationship marketing and life-cycle of small enterprise (SME).
Sidorchuk, Сидорчук Роман Роальдович, (2011)
- More ...
-
Vinhas, Alberto Sa, (2012)
-
Vinhas, Alberto Sa, (2018)
-
Gibbs, Richard, (2009)
- More ...