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This paper develops and tests different theoretical models of competition in a vertically linked market assuming … production arrangement on brand-level competition. …
Persistent link: https://www.econbiz.de/10010880984
The paper analyzes quality choices in a vertical structure involving a monopolist food manufacturer (national brand-NB producer) and a monopolist retailer supplying both the national brand as well as a private label (PL). The analysis is based on a three-stage dynamic game. According to the...
Persistent link: https://www.econbiz.de/10010910869
extent to which consumer choice of health-related food attributes has affected retailer pricing and brand-level competition …
Persistent link: https://www.econbiz.de/10010916162
Using weekly retail transaction scanner price data from a large U.S supermarket chain, we find significantly higher retail price rigidity for private label products than for nationally branded products during the Christmas and Thanksgiving holiday periods relative to the rest of the year. The...
Persistent link: https://www.econbiz.de/10008540678
In this paper we investigate the size of markups for nationally branded products sold in the U.S. retail grocery industry. Using scanner data from a large Midwestern supermarket chain, we compute several measures of upper and lower bounds on markup ratios for over 230 nationally branded products...
Persistent link: https://www.econbiz.de/10008553021
Using weekly retail transaction scanner price data from a large U.S supermarket chain, we find significantly higher retail price rigidity for private label products than for nationally branded products during the Christmas and Thanksgiving holiday periods relative to the rest of the year. The...
Persistent link: https://www.econbiz.de/10005126252
One of many explanations offered for the rise of private labels (PLs) is that they increase the bargaining power of the retailer. The prior question of the PL production assignment has not been analysed in an economic framework. The retailer can either entrust the production of his PL to the...
Persistent link: https://www.econbiz.de/10011155402
In this paper we study retail price promotions and manufacturer trade deals in markets with multiproduct retailers. We find that in situations where retailers carry more than one competing brand, the promotions across brands can be positively or negatively correlated depending on the structure...
Persistent link: https://www.econbiz.de/10009208971
This article measures promotional competition between two major supermarket chains in the United States. The approach … exceed the price cuts of their rivals when responding to promotions. Oligopolistic competition plays a significant role in …
Persistent link: https://www.econbiz.de/10010864940
There is strong evidence that consumers learn from their brand consumption experiences and continuously update their brand purchase probabilities. However, in explaining why established competitive brands continuously compete through periodic price promotions, most of the existing theories do...
Persistent link: https://www.econbiz.de/10008787819